The integration of artificial intelligence (AI) into property management is creating new opportunities for career growth and specialization. As AI capabilities expand, property management professionals are discovering new pathways to advance their careers and deliver greater value to their organizations.

The Current State of AI Adoption

Recent research presented at NAA Apartmentalize during one of AppFolio’s sessions, titled “Your AI Constitution: Drafting a Cohesive Top-Down Strategy,” reveals the rapid but often covert adoption of AI in the workplace. According to Microsoft, LinkedIn, and SnapLogic:

• 75% of knowledge workers, including those in accounting, leasing, marketing, and back-office teams, already use AI for work-related tasks
• 40% of employees have used generative AI without disclosing their actions.
• 68% of employees feel they don’t really understand how they can apply AI to their roles.

From Busy Work to Strategic Focus

The traditional property manager’s workload is filled with routine tasks. According to recent AppFolio research, they can save up to 15 hours in a 40-hour workweek through AI automation — that’s 38% of their time that can be redirected to more strategic and, let’s face it, more enjoyable work.

As Stacy Holden, Industry Principal and Senior Director at AppFolio, notes, “Did we hire people because they’re great at responding to emails between 8 am and 9 am? That wasn’t in the job description.” Instead, AI can handle routine communications while organizing exceptions based on business priorities.

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